In theory, augmented reality (AR) could allow product owners and marketers to add a virtual layer of communication and promotional messaging to their brand packaging. Wondering about the difference between augmented reality and virtual reality? Augmented reality (AR) is technology that adds an extra layer of digital content to your view of the real world, […]
Pyrotec specialises in industry-leading product identification solutions. Our extensive service offering includes a comprehensive range of coding and labelling equipment, on-pack informational and promotional devices, services that can detect and combat counterfeit activities, self-adhesive and hardware products for offices and homes as well as a range of kids craft activities and a reliable labelling solution for all your school stationery and uniforms/clothing items..
Bar codes – and more modern versions such as two-dimensional codes and QR codes – allow organisations around the globe to uniquely identify their products and trace these at every point along the value chain. It’s difficult to imagine life without machine-readable product codes, but this concept has only been in commercial use since the […]
The highly-successful Propak Cape exhibition, held between October 24 and 26, received positive feedback from exhibitors and visitors. Interactive displays, live demonstrations and technical presentations for the FMCG processing, packaging and allied industries once again made this an industry flagship event with some 6 000 visitors attending during the three-day event. Veteran exhibitor, Pyrotec PackMark, […]