Scarab Origination catches an award winning wake-up with Pyrotec Packmedia’s Fix-a-Form.
The bedding market is saturated with messages about improving sleep. Scarab Origination however, turned that premise on its head when introducing its new Genessi range of mattresses. Instead, the company focussed on wakefulness and the benefits that a better night’s sleep would deliver. With this idea in mind, they approached Clover and tied in Genessi’s new product offering (sleep well) with the benefits of orange juice (live well).
Scarab’s initial idea was to have a miniature magazine included into the Clover Crush orange juice label but due to many limiting factors, including line speed and moisture issues, Pyrotec PackMedia suggested the use of its Protag Fix-a-Form Booklet which included adding a booklet in a Fix-a-Form format onto a Protag.
The result is a beautiful, eye-catching design, incorporated into an award-winning and innovative product that takes below-the-line advertising to new heights.
** Runner-up for Best Promotional Fix-a-Form® Leaflet Label at the 2009 Fix-a-Form® Awards
