Grant’s Whiskey delivers a spirited on-pack promotion with Pyrotec PackMedia’s Fix-A-Form.
Towards the last quarter of 2008, Edward Snell & Co approached Brandsmith with the intention of boosting the sales of its Grant’s Whiskey. The campaign required Pyrotec PackMedia to develop an intricate Fix-a-Form® leaflet label as a vehicle for the mechanics of an SMS-based campaign with an online entry system as an alternative method of participation.
Security was a key issue to authenticate secure valid entries. Up to the challenge, Pyrotec PackMedia’s label included intricate variable numbering under the base that was printed in black on clear polypropylene. The security issue was overcome by having to integrate two batches of numbers that would be used to authenticate a secure valid entry.
The result was a magical Fix-a-Form label with a gold number printed on a clear base on the front of the label and a variable number on clear material placed beneath the base of the label.
** Joint Winner of the “Best Innovative Fix-a-Form® Leaflet Label” at the 2009 Fix-a-Form® Awards
