There is no denying the fact that the Industrial Revolution changed the way the world does business and similarly, the so-called ‘Information Revolution’ is also bringing about drastic change. The Information Revolution is based on the premise that the current age will be defined by the ability of individuals to transfer information freely and to [...]
Talking about the Consumer Conversation Model
Feb
01
There is no denying the fact that the Industrial Revolution changed the way the world does business and similarly, the so-called ‘Information Revolution’ is also bringing about drastic change. The Information Revolution is based on the premise that the current age will be defined by the ability of individuals to transfer information freely and to [...]
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“Over the last few years we have seen packaging gradually develop from primarily an informational tool, into the experiential instrument it has become in today’s retail landscape. Packaging has evolved from a purely functional device intended to convey essential information and protect the product, to a key role-player in the purchasing decision-making process.” So says [...]
In today’s retail environment, the competition is fiercer than ever and brand owners need to be actively seeking out new marketing mediums if they wish to see an increase in sales. So says Stephen Beattie, marketing director of Pyrotec, a family-owned South African provider of innovative promotional and product identification solutions. He insists that brand [...]
Cape Town, 11th November 2011: After a year of adjudication of superior on-pack activity and with 25 finalists contending for top honours, Pyrotec announced the winners of its annual Pyro Inspiration Awards at the Mount Nelson Hotel on the 9th of November. Designed to shine the spotlight on superior on-pack activity and to establish on-pack [...]
