D&A Cosmetics, manufacturer of quality ethnic hair care range Long Lasting, is providing women who use their products with the confidence to continue doing so. This is thanks to the services of Pyrotec PackMark.

The Long and Lasting relaxer is one of the key products of the range. The no-lye relaxer is a well-liked choice due to its mildness on the scalp and its beneficial effects for hair. However, a chemical product of this nature has to be used within a specific period. This is to ensure optimum results and to prevent hazardous effects to the consumer such as scalp irritations or hair loss. These factors highlight the importance of the practice of coding, especially on products of this nature. Realising this, D&A Cosmetics sought coding equipment, which could print expiration dates and batch numbers clearly onto their product tubs.

Enter Pyrotec PackMark, the machinery division of Pyrotec that offers an extensive range of labelling, coding and print & apply labelling. After a consultation with D&A Cosmetics, the PackMark team recommended the Markem Imaje 9020 machine. “This was the best solution for their coding requirements as it prints up to four lines of variable alphanumeric text, logos and barcodes,” says Andrew Hoffman, Sales Representative from PackMark. “The added benefit of the printer is that it is has a compact design and a stand mounting option for easy integration into their production line,” he continues.

The Long Lasting hair care range is distributed nationally and enjoys high demand from consumers. This means that its manufacturers cannot afford production downtime, an issue addressed by PackMark’s recommendation. “The 9020 printer boasts a unique head cleaning system to ensure trouble-free start-up. It also allows for the easy change of consumables without the costly inconvenience of stopping marking operations,” explains Hoffman.
This recommendation has benefited D&A Cosmetics substantially. “We are now able to trace all our products through their batch numbers,” says Nwabisa Mpofu, Buyer for D&A Cosmetics. “However, the most important benefit for us is that we are able to reassure our consumers on the standard and quality of all products,” she concludes.

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